Dematerialzd – Web3 for Brands

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What 1,500+ NFT-related Patent Applications Reveal About Big Brands
I looked at 1500+ NFT-related patent applications from the last 4 years. Here's what big brands are up to.
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Marc Baumann
How 13 Top Brands Are Using NFTs
Catch up on this summer's NFT campaigns from brands like Adidas, Coca-Cola, and Lufthansa – and some key learnings.
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Marc Baumann
4
The State of Web3 in 2023: Nothing Has Changed... Right?
"The NFT bubble is bursting," says the street. Interest has hit rock bottom. Big-brand NFTs are losing relevance. What's happening and what comes next…
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Marc Baumann
6
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
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6
The State of Web3 in 2023: Nothing Has Changed... Right?
 • Marc Baumann
6
Web3 for Brands: Beyond the Hype
 • Marc Baumann
A Web3 Community Formula for Brands
 • Marc Baumann
How 13 Top Brands Are Using NFTs
 • Marc Baumann
4
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
Nike continues to be the benchmark for consumer brands entering Web3. This is the definite case study on Nike's Web3 strategy and how this marks a…
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Marc Baumann
6
Is the SEC Coming for Your NFT Project?
Web3 leaders, take note: The SEC's recent moves against NFT projects marks a significant pivot in how the U.S. regulates NFTs. Here’s what you need to…
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Marc Baumann
2
Oops – I'm Sorry!
Surprised by my last email? Me too. Due to a human error, you’ve just received a faulty copy of the last Web3 Field Notes. 🤯
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Marc Baumann
📝 Night After The High’s
NFT: crisis or cycle? Web3 $66m funding frenzy. Yuga Labs & its on-chain metaverse. Citigroup doubles down on crypto. Galaxy Digital expands to Europe…
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Marc Baumann
📝 Field Notes #40: Grab Speeds into NFTs as SEC Slams the Brakes
Grab brings NFTs to 180m users. SEC charged 2nd NFT project backed by Mila Kunis. The race for ETFs heats up. DeFi under regulatory fire. The hottest…
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Marc Baumann
📝 Field Notes #39: Visa's Quiet Revolution...
Casio enters Web3 with G-Shock. Google changes ad policy on NFTs. Binance's slow trainwreck. $55m from a16z & Balaji to reorganize the Internet's IP…
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Marc Baumann
📝 Web3 Field Notes#38: Big Move: SEC attacks NFTs
Just in: Lufthansa launches NFTs for all its customers. SEC loses landmark case. OpenAI goes after enterprises.
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Marc Baumann
Dematerialzd – Web3 for Brands
Dematerialzd – Web3 for Brands
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